LIV

Written By: Troy Tait

At the time of writing this article, Super Bowl LIV was recently played, and the Kansas City Chiefs came from behind to beat the San Francisco 49ers 31-20. Since I’m not really a big fan of either team, I found the game to be very entertaining and enjoyable to watch. There were some great plays on both sides of the ball. Just when it looked like the 49ers were going to wrap things up, Kansas City came storming back, scoring 21 points in the 4th quarter to seal the victory. It offered everything I was hoping it would be.

But the game was not the only reason I was watching. Like many, I am intrigued by the commercials that run during the game. In fact, at our Super Bowl Party, I think more people paid attention during the commercials than the actual game. I am still blown away at the cost of an ad that plays during the game – just over 5.5 million dollars for a 30-second spot. I would love to sit down with each company that paid this money and ask if they got the results they were hoping for. Obviously, the number of people watching was really high, but was the message they were hoping to share truly received by their intended audience? I definitely had my favorite commercials, and then there were some that I am still trying to understand what they were thinking when they said, "Hey, let's spend 5.5 million dollars and use this”. As I look at the different agencies/groups who grade the commercials, I found that my perception was pretty much in line with the so-called experts. That’s what led me to my next question.

If Med One decided to purchase a 30-second commercial during the Super Bowl, what would our message be?? Would we choose to do something fun and entertaining, or would we take the warm and fuzzy feeling approach? Would our message be one that was memorable for the right reasons, or would people be saying we just blew 5.5 million? I guess I should have a chat with the owners and senior management team to see if I can get the money so we can purchase a spot for Super Bowl LV. Just in case I don’t get that approved, here are a couple of things that make Med One a great company to team up with:

We understand the unique challenges facing medical providers. Over the last 29 years, we have provided creative and simple solutions for more than half of the acute care hospitals throughout the US. We are ready to respond to all of your high census peak needs with our high-quality, patient-ready equipment. For those looking to purchase quality preowned equipment – Med One has solutions that will work for you. We have been making medical equipment available for over 29 years, and we are simply the best at what we do. To learn more about who we are at Med One, visit our About Us page at www.medonegroup.com and make sure you watch our great video that will give you an inside look at our incredible team. Posting it on our website was a lot less expensive than buying space during the game :)